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CERCL — Sports Partnerships and Advisory

Sport. Culture.

The people around the game.

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01 — Worldview

Sport is the starting point. Culture is what makes it matter.

02 — About

A circle around sport.

CERCL connects athletes, rights holders and brands to create partnerships that drive meaningful growth. We operate at the intersection of sport and culture, building relationships that last.

People

Relationships built on trust.

Connection

The right partners. The right moments.

Excellence

High standards. Real impact.

Worldly

European in character, international in outlook.

03 — Positioning

Not a full-service sports marketing agency.

Closer to a modern advisory, creative house and private network — with deep commercial understanding of sport.

CERCL is

  • Premium partnerships and advisory firm
  • Built on curated relationships
  • Selective by design
  • Proactive in how it originates opportunity

CERCL is not

  • A media buying or advertising agency
  • A social media or content production shop
  • A volume-driven representation business
  • A generalist consultancy
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04 — The Circle

Sport is not created by athletes alone.

Around every sporting moment exists a circle. CERCL connects these worlds.

CERCLAT THE CENTRE

05 — What We Do

Four disciplines. One circle.

  • 01

    Partnerships

    Sponsorship, commercial rights and partnership sales.

  • 02

    Talent

    Selective athlete representation, endorsements and ambassador partnerships.

  • 03

    Advisory

    Commercial strategy, sponsorship strategy and market intelligence.

  • 04

    VenturesFuture

    Reserved for a future capital and sports-tech vertical.

06 — Who We Work With

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Brands

Credible access to sport, talent and culture.

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Rights Holders

Clubs, federations and events seeking commercial growth.

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Athletes

Thoughtful commercial representation.

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CERCL / Partnerships

We turn rights into relationships.

An extension of the commercial team of clubs, events, federations and rights holders.

  • Sponsorship Strategy
  • Commercial Inventory & Packaging
  • Sponsorship Valuation
  • Partner Identification
  • Sponsorship Sales
  • Negotiation
  • Partnership Development
  • Renewal & Upselling
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Motion-blurred racing car at night

CERCL / Advisory

Where does sport belong in your brand?

We advise brands entering, expanding or optimising their involvement in sport.

Not more visibility. More relevance.

  1. 01

    Strategy

  2. 02

    Property Selection

  3. 03

    Negotiation

  4. 04

    Activation

  5. 05

    Measurement

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CERCL / Talent

Fewer deals. Better fit.

Selective commercial representation. A curated approach to athlete partnerships — never volume, always fit.

  • Brand Partnerships
  • Endorsements
  • Ambassador Deals
  • Commercial Strategy
  • Personal Brand Positioning
  • Negotiation
Dark concrete stadium tunnel leading to bright daylight

08 — Why CERCL

We look for the space others miss.

Emerging talent.

Under-commercialised properties.

Brands looking for relevance.

We identify commercial potential before it becomes obvious.

09 — Our Sporting Universe

Priority sports
Packed floodlit football stadium at night seen from above

Football

Reach · Sponsorship · Culture

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Tennis

Premium · International · Individual Talent

Cyclist on an alpine road above a lake

Cycling

Lifestyle · Sustainability · Performance

Golfer silhouetted at sunset on a course

Golf

Business · Luxury · Hospitality

Race car close-up in a dim pit lane

Motorsport

Luxury · Automotive · Technology

Skier descending a snowy alpine slope

Winter Sports

Switzerland · Premium · Tourism · Performance

We speak with clarity.
We build with integrity.
We deliver with impact.

07 — Founder

Jan Kessler

Founder

Football has been part of Jan Kessler's life since childhood. Building businesses came later. With a background in business administration and years of commercial and entrepreneurial experience, he founded CERCL around a simple belief: in sport, as in business, the right relationships, timing and trust make the difference.

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CERCL

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Jan Kessler

Founder

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Switzerland

Sport. Culture.

The people around the game.